I love the tradition of going out BF with my sis, mom and bff every year. It isn't just about the sales to me, if my kids really want something they will get it anyway reguardless of being a doorbuster or not. If I happen to catch a good deal that is great I will not get into a fight with anyone over a toy (not worth it). I love watching the the excitement of some ppl as they are waiting in line discussing deals, talking about families, one year we met someone in line and we worked together as we were looking at similar items so grabbed 2 instead of one (some ppl are rreally nice) so even with online shopping becoming more popular I know my family will continue to go out at 3am every BF. I was unable to go on year (due to having premature twins a week earlier) it was devastating to me to know i missed out on one of my favorite traditions.