So after looking at the ad this year, I am really disappointed. I thought that last year Toys R US had one of the better ads for the Black Friday season and this year IMO they dont really have to many great deals. Also another thing I dont like, is that the store opens at 10pm but some of the deals dont start till 5am?? So basically if I want a hot item I have to get there at opening (10 pm) and wait around in the store for 7 hrs to check out? yeah thats def not going to happen. Anyone else have thoughts on this?