Found mine @ K-mart marked down to $35 used my 10 off coupon, plus got an additional 20% off=$18.00.....value pack came with dinosaur book, ozzie book, pen (of course) and national geographic cards.... retail value on amazon $86. Had previously bought one at target last week, which i paid 29.00 for after coupon, and bought a dora book and used my $4.oo off coupon.... when i returned the one to target, got the full 39.00 +tax back which made the extra dora book FREE!!!! :)