me personally i think if your willing to freeze your butt off in line thats fine i bf every year usually not for big ticket items like the wii or whatever but i do think the store should limit amount of tickets one person can get for a specific item example if toys r us has 20 wii systems the first person in line should not get 20 tickets for them but limit to maybe 2 or 3 to give other shoppers a chance jmo