Lowe's message:
"Get Ready for Black Friday!"
"Plan your list, set your clock, save the date...these Black Friday deals won't be around forever. To get a head start on your shopping, take advantage of Black Friday savings one day early. Stores will be closed Thanksgiving Day, but we won't be."
"Sneak Peek Savings Revealed
Tuesday November 3 at 12:01 am EST"
It sounds like they will be starting their online sale on Thanksgiving Day and you can get a sneak peek of the sale starting on Nov 3rd.