It's just a holdiay tradition...my sister took me for the first time when I was about 12 to help her with toys for her kids. Back in those days the only store around here was Wal-Mart! Anyhow, I just really enjoyed that and I love saving money so that is why I go. My sister was sick for many years and even though she couldn't go the past few years, she would send me with her list and would call and check on me. She passed away in August so it just won't be the same this year without her.