Apple had a sale, but it wasn't much of a sale. If you're a college student, you're better off with the student discount. Look at this thread http://forums.gottadeal.com/showthread.php?t=49271.
BF means the biggest shopping day of the year and all done before noon. Time to spend with friends and family. Also means campers, all nighters, and bargain hunters.
I didn't go to CompUSA last year, but I did went in 2004. There wasn't many people. Although, I have went to their 6pm sale (before Thanksgiving Day sale).