My impression with LCD TVs is you really don't want to skimp on the quality. Samsung and Sony are the leading brands, and they lead because their picture quality and reliability are top notch. Typically anything under 40in doesn't benefit greatly by 1080p (so 720p is acceptable), but always aim for the better if you can. The next thing to look at (assuming you've already picked out an ideal size) is the contrast ratio. The higher the ratio, the better the picture will be. The darks will be darker and the lights will be brighter.
One of my roommates picked up two 37in 720p Samsungs earlier this year (why I don't know, but I won't question it). Two other friends of mine have 46in 1080p Samsungs. I can't say enough about Samsung and their picture quality. It's superb.
Unfortunately I'm not too impressed with the 46in Samsung deals this BF (only discounting the lower model 46in Samsungs), so I intend to hold off another year to watch prices drop again. The 32in Samsung deal seems pretty good, but realize that if 32in is too small for its room, you may regret the purchase later. Get the right TV the first time.
Happy shopping everybody!
