The good thing about the Target Toy book is that many of the items will go on sale in the regular ad during the week and then you can use the coupon on top of that....for example The Dinosaur Train T-Rex is in the toy book for $24.99 after $10 coupon, but it is on sale this week for $29.99 in the regular ad dropping the price to $19.99 with the coupon...picked him up today...Target did the same thing last year...