My wife thinks I'm bananas getting up a 1:00 am to line up for a few hours in the cold before getting some deals, but still gives me a list of things to get for the kids and rest of family. Also, on the surface she complained about the HDTV's I've purchased on BF over the years, but I think that was just to give me "trouble" and show who is boss. She now calls the 42" in the living room that I bought a few years ago an "IPOD Touch" compared to the 50" I bought for the basement last year. Somehow this year she has me on the hunt for a 50 or 65" for her parents (I bought on behalf of family a 42" for them for XMAS a couple years ago).
Rest of family and work colleagues also think I'm nuts, but somehow come to consult with me when it is time to make a major purchase...... (TV's, computers, other electronics, cars, etc)
Wife says I get over run with excitement for a few months prior to the actual day and then makes fun that I fall into deep depression around noon on black Friday after all is over (which I don't).
The kids have caught on to my tricks over the years............ they circle many things in the ads and I come home while they are at school and hide what I got. When they ask about the DVD's and video games, I say I missed out and sold out, but they somehow have caught on as these same items tend to be under the tree each year (hey, didn't you say this was sold out, how come we got it Christmas morning?). They now just play the game.......
I think my love of shopping and deals is in my genes...My grandmother was an amazing deal hound and negotiator for price reductions.....As a kid, I was embarrassed to go shopping with her as she was always negotiating a cheaper price. It was embarrassing.....Many years later, here I am doing the same thing...I think she would be proud.