I have to agree with everyone the prices on LCD/Plasma are horrible this year. The only thing worth mentioning is the Sharp lc-52d64u 1080p at CC for $2199.99. That boy is a true bargain! Too bad only few are in stock. For Olevia tv fans try the Microcenter near you. They usually offer the best BF prices out there purchased a 32" 720p last year for $350.00.