My local grocery, Martins has it for $16.99. There is an in store coupon for $3 off if you buy Orville redebocher popcorn. I have a coupon for the popcorn. I also have a mail in rebate from Sundays paper for $5 if you buy a pack of Rayovac batteries. I have $1 coupon and a separate $3 rebate for the batteries. I haven't priced the batteries yet, but I can get the movie for $8.99 with the coupon and rebate. The popcorn will cost .66. The batteries will be down to nothing more than likely. It's a little work but I can use all these itmes so it's worth it to me. BTW, this is my first post, so hello :)