Hello, I hope I am posting this in the correct area. Today when I was at Borders, the lady working there told me Borders, Borders Express and Walden Books are starting a new rewards program. You have to sign up in the store, but if you also register your card online, you get a choice of three coupons. You can get: (ONE of the following) 30% off couponFree 12 oz coffee$5 towards a holiday savings accountApparently, they will be rewarding customers' purchases throughout the year and putting a certain percentage towards a type of gift certificate you can use around the holidays. I am not sure about the details, but check out www.bordersrewards.com.