My kids (dd10 dd6 and ds2) each get 1 large gift (expensive), 2 small gifts (usually goes with the expensive) and 5 books from Santa. Then they each get 3 outfits, 2 books and 1 less expensive toy from me. My parents typically buy the kids as much as I do but they have done well for themselves and can do that. I don't mind at all because the kids still get most everything they want and I don't have to come up with the money for it. LOL