I wrote the email, but I think the the focus shouldn't be on WM taking GottaDeal to task, but if they want to keep things private, then they need to do a better job on the companies that they hire to print / process their ads? This is similar to the "advance" pictures you see of automobiles (from 2010, for example). You have to protect your vehicles through the companies you deal with. I know one automotive leak that got out because a maintenance worker took pictures of it (and took it for an unauthorized drive) - The photographer didn't get fired, but the maintenance worker did. WM needs to take responsibility for their own actions and contracts and stop harassing an independent third party.
