Sears/Kmart launch Christmas Savings Club

[bigjimslade]

Sears, Kmart launch Christmas Club card

 

http://news.yahoo.com/s/ap/20090817/ap_on_bi_ge/sears_christmas_club_2

NEW YORK – Sears Holdings Corp. aims to get an edge over its competition this holiday season by getting shoppers to start saving for Christmas presents now through a new card that mimics an old-fashioned Christmas club account.

 

Shoppers can put aside money on a regular basis through Nov. 14 to add value to what it calls its Christmas Club card, according the Hoffman Estates, Ill.-based retailer, which operates Sears, Roebuck and Co. and Kmart stores.

 

When activated between now and Oc. 31, card holders can earn a 3 percent reward, up to a maximum of $100, based on the card's value.

 

The launch follows Sears' move last holiday season to resurrect its layaway program at its namesake department stores after a two-decade hiatus.

 

National Retail Federation's spokeswoman Ellen Davis said that while banks have Christmas Clubs to encourage customers to put aside money for Christmas, it's a "rare" move for retailers and reflects shoppers' worries that they don't want to rely on credit cards to finance their purchases amid financial concerns.

 

Based on research conducted for NRF, "I think shoppers like the idea of saving ahead for Christmas," Davis said.

 

Customers can activate or add value by visiting any Sears or Kmart location or by visiting http://www.sears.com/christmasclub or http://www.kmart.com/christmasclub.

[Mandy25]

We opened one during the Labor day weekend. But the cashier told us that whatever money we put on it and used till November 14th would count. He basically put the amount we were getting on the card and then swiped the card to pay for our items. I was very excited till I got home and read online that the money has to be on the card November 14th. I thought it was for all our purchases up until then. I wish I could see that cashier again