This year the Black Friday sales aren't very good.
The sales for two months that they call Black Friday sales aren't always big sales ...but sometimes look like their regular sales.
You can't look at the printed sale ads and plan to buy stuff at the cheapest price. I see much more I want when I see a printed ad rather than one online.
You don't know if the item you want that is on sale in October will be cheaper at the same store or at another store closer to Christmas so you are hesitant to buy it when the first sale comes up.
I don't go to most stores every Sunday or Monday or whatever day they are starting their sale so if I happen to go to a store that has a sale and stuff is still in stock it's pure chance...and I don't know what else to look for or if stuff I see is the regular price or a "doorbuster" deal.
Black Friday doesn't seem as exciting as when it was just a Black Friday day of sales with all the doorbusters. As others have pointed out, the stuff will be all picked over by Black Friday. Not sure it will be worth going to many stores and I'm sure many people will have spent their budgeted Christmas money by then. On the other hand, there may be less impulse buying and I'll spend less.