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Amazon Black Friday press release


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It's very interesting that they are only billing this as a 2-day sale when they've always had a longer 6-8 day "Black Friday week" sale (but with the vast majority of their deals on Thursday and Friday). 


Could be that they don't think their deals earlier in the week can compete with the other big stores who are starting their sales up to a week before BF so they are focusing on just 2 big days while they match everyone else's deals in the week leading up to their own sale.

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