Sephora Black Friday - what day do they typically go live online?

[Tigger97498]

Now that those of us with the Sephora app have seen the Black Friday ad preview does anyone know what day they typically go live online? This is my first year doing Sephora Black Friday online.

[Iluvmygirl]

Can you please fill me in on the sales?  I don't have the app!

[lbass]

Has anyone heard when they go live? Thanks!