The E2742V appears to be a TN, there's also a E2742V-BN, but that's TN too. The local BB has a LG 27" IPS monitor on display, I'll check it out, maybe that's the model...
I kinda figured out that's the reason.
Ohhh look at Dell's ad, the Dell UltraSharp 23" U2312HM is IPS.
If I may, you are right the E2742V is TN and I initially chose that one as a comparison because they both LOOKED the same AND COST the same, but clearly they are not the same. This next model costs more but is an IPS panel just like the one that will be on sale on Black Friday, http://www.bestbuy.c...nitor&cp=1&lp=2
Also, you mention the Dell U2312HM and the fact that it is IPS. You are right, it is an IPS panel BUT for $20 more why wouldn't you just go for the LG 27" monitor at Best Buy? Unless, of course, you know all about DPI and that sort of thing actually matters to you then by all means go for the Dell instead.