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NEWS WIRE: Target, Best Buy among busiest Web sites on Black Friday


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Target.com and BestBuy.com were two of the busiest Internet shopping sites on "Black Friday."

 

Minneapolis-based Target Corp.'s (NYSE: TGT) Web site was the fourth busiest site on Friday with more than 2.9 million unique visitors, according to Nielson/NetRatings. That is up 143 percent from 1.2 million visitors a week earlier.

 

Richfield-based Best Buy Co. Inc.'s (NYSE: BBY) Web site ranked fifth with 2.1 million visitors, up 75 percent from 1.2 million the previous Friday.

 

The local retailers trailed eBay (9.5 million visitors), Amazon.com (4.6 million) and Wal-Mart Stores Inc. (3.4 million).

 

Overall, Nielsen/NetRatings reported that 17.2 million people shopped online Friday, up 29 percent from 13.3 million a year ago.

 

"[W]hile many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability," said Heather Dougherty, senior retail analyst for Nielsen/NetRatings.

 

Meanwhile, Shop.org projected that Monday will be one of the busiest online shopping days of the year. The Monday following Black Friday has come to be known as "Cyber Monday" due to its heavy Web-shopping traffic.

 

"On Cyber Monday, consumers set their sights on surfing for holiday gifts and shopping online," said Scott Silverman, executive director of Shop.org. "This year, online retailers will be capitalizing on the increased traffic by offering special promotions and discounts."

 

Those special offers include free shipping and free gifts with purchases.

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