Where does No More Rack get their ridiculous "retail" prices?

[ClosedAcct]

Where does No More Rack get their "retail" prices?

 

I was just about to order this for my nephew when I decided to check reviews on age (he's 3 and a half) and found the same thing at TRU and discovered it was a penny cheaper than on No More Rack. So where is NMR getting a $35 retail price?

[tinkrbel]

not sure but its 10.99 on amazon with free shipping I always check multiple sites to verify MSRP

[ClosedAcct]

Thanks. I called his mom and he already has this :) But it made me wonder what I've purchased from NMR that hasn't really be a deal.

[noehlp]

not sure but its 10.99 on amazon with free shipping I always check multiple sites to verify MSRP

I do the same. For toys, I usually check & compare prices at: Amazon, Toys R Us, and Walmart

[judyrock]

I bought some toys from No More Rack and waited 6 weeks for them. I won't be ordering from them again!