I usually have my niece & nephews go thru the ads one Sunday sometime in November and write their name next to items that they would like for Christmas, to give myself and my Mom some ideas for them. About 3 years ago when my niece was 7, she was looking thru the K-mart or Target ad and seen the page with cereal (Raisin Bran) on sale that week. She asked if it was OK to want some, we said sure if that's what she wanted. I got her the Raisin Bran that year and she was so happy to have her own box that she didn't have to share with her brothers.