My theory on why WM held out on this junk ad:
WM is counting on people coming to WM on BF thinking they are going to get a deal, because that is what BF is supposed to be all about, right?
They count on the people who just buy the stuff because its BF and dont really realize that is not really a "deal".
Those of us who visit these deal sites on a regular basis KNOW this ad is junk and there are no "real deals" on it.
WM did not want us to see the ad early because of word of mouth being such a wonderful thing they knew we would know its junk and tell people.
And thats all folks