hi, i'm new here, so bear with me a bit. i don't have time to post often, but i just had to this time. you all know that some stores price promise, and that's especially great on bf. sears does this, but they one up it by also giving you 10% of the price difference off the identical matched item. last bf, ABC Warehouse had a 46" 1080i LCD on sale for less than $1000. sears had the exact same item regular priced $2800 on sale bf for $2400. so this amazing tv that my dh thinks i am the best wife ever for, cost me $1000- (10% of $1400 difference), meaning i paid a whopping $860 for. keep this in mind when you shop, it's a great way to combine shopping and save a little more money. now i'll crawl back in my hole. happy shopping!