I don't go to Walmart on BF and so seeing or not seeing the ad is not a big deal to me. BUT I would think that stores would want their ads leaked because it is FREE advertising!!!! That is a big deal if you ask me! People get all excited and wanting to buy weeks before the actual sale. That is a great way to advertise, I think. I wish stores would just be "cool" about leaking the ads and letting us have fun with BF. Isn't that the point of this holiday??!?!