WM currently sells an Ilo branded 42 in. plasma screen. This is a house brand and is thought to be made for them by Tatung (though not confirmed) - which WM also sells. At my local WM, the Ilo was priced at $14xx. The picture wasn't very good compared to the set next to it. I'll be interested to see the specs on this. Contrast ratio, brightness, inputs, tuner, etc. With HD/ED it definitely pays to let your eyes do the walking. I would highly recommend anyone look at the picture in the store and compare to something like a Panasonic ED.