Well, this year myself like so many others ARE buying based on need. After seeing the ads that have come out, I was anticipating Walmart to hit a homerun like past seasons. Unfortunately, they did not meet expectations. Their ad is no longer "alleged" as more than a dozen sites have it prominently displayed. Meijer has the best deals for what I NEED this year! Kmart may not have the best tv and electronic sales, but home furnishings and clothing should be pretty good. My budget this year has changed drastically, where my "toys" have taken a back seat to stocking my fridge and pantry and ensuring my children are not making snowmen naked this winter. That is all.