I don't think the non doorbusters will be shrink wrapped. They're usually in their regular section, or close by. So if you want a board game, you can go at 7pm or 11 pm and put it in your cart if you want. But you have to wait until 12:01 am to actually check out. It's just like the other stuff that's on sale after 1pm on BF. If you wanted a kitchenaid mixer you could go any time that day to get it at that price. But, the earlier you go, the better chance you have of it being in stock. :)