Overall I'm the least excited about the actual "sales" than any year previously. That may be in part to a change in my shopping habits for quality over quantity though. I'm just tired of all these "fad" toys (like Zhu Zhu Pets - one example of many) that are either broken or shoved in a closet somewhere by February. This year my lists consist of things like Chemistry Sets, Klutz books, a wagon, etc. Things that are either educational or enable us to enjoy them more as a family. And those type items tend to be better deals online than in stores. However, I have been a BF shopper for many years and just knowing what a good deal vs. an ok deal is - most of the ads so far have been a bust in my opinion.