This will be my last response to this issue and probably my last post ever on this site. At the time of the purchase I felt the wording on the coupon and the wording on the books was the same. The cashier agreed. I now see the point about the picture and have gone back to Target and made it right. I am not encouraging anyone to use coupons for items for which they are not intended and I would not suggest anyone use the $10 coupon for the books as I see now that is not what they were intended for. Thanks