Not agreeing or disagreeing with the whole open/don't open on Thanksgiving thing, but a lot of people are assuming every store actually pays holiday time. That's simply not the case, I can't speak for other states but in PA there is no law requiring a company to pay holiday time. Many of the stores that are open can pay straight time and opt to do so. The biggest reason to open on Thursday imo is the fact that more people are off, creating the potential for more revenue. Whether it's worth it or not I don't know, I know I got practically every item I wanted online in the early morning hours of Thanksgiving. I went out Thanksgiving night but that is more of a traditional thing I do with my mother who refuses to shop online. I don't know what the right answer is for when and where Black Friday should start, but I do know if they're open they will come. We mostly all will at some point and in some form.