I noticed today at target that many of the toy prices are lower than what they are advertised in the toy book. For example the walkin' pup is $49 instead of $54, the bakugan dragonoid is $29 instead of $35 and the nerf stampede was still marked at $44 in the aisle although it was marked $49 on the end cap (It rang up $44 though and ended up being $39 after the coupon). I believe there were a couple other things as well that I'm drawing a blank on now.. Some of the prices said they were good through the 6th, others didn't say.