What that means to me is that it's the last year they will have this series that begins with a first year. Meaning... next year they will start first year with a new series. But you should be able to still get 4th and 5th year next year and the year after with the correct years on them. If you get them all now, they will all say 2011 on them, and that isn't what is supposed to happen. Your 3rd year will say 2011, the 2nd should say 2010, and first 2009. Check with Hallmark to make sure you were told the right thing by the sales associate.