I picked up the Samsung 56" DLP & free Xbox 360 package today. I went to HHGregg on the way to Best Buy and the store manager there told me that he would no be able to come close on a price match and said "go buy it at Best Buy that is a really good deal". Planning on selling the Xbox anyway so should be able to get the TV price down another $300 which makes it an even better deal. Best of all, No Black Friday lines.