I bought the Fitbit One back in 2013 on Blk. Friday, as someone earlier mentioned they were all the same price no matter where you looked. You'll have to see what the stores offer you in return for purchasing the Fitbit from them. Back when I bought mine Walmart gave me a $25 gift card to use at a later date. Great gadget I love my Fitbit, since Dec. 2013, I've done 35,778,135 steps (not a typo)