Thanks edism for the link!!! :D OK folks, after reading more posts, I called all 3 different sears in my town (2-cities, MN). All of them told me the price is $1099 for a 46S3000, the 720p guy. One of the store told me the online ad has a bad link. Another store told me football deal is good. So here it is: KDL-46S3000 = $1899-$300-$500-$150(football thingy) = $949 + tax. Ok, I do NOT know if the price is valid for all sears in the world. This is only true base on the responses I have got from Minnesota Sears. Game plan: I printed their online ad (thanks edism!) and the link to 46V3000, and I will prepare a talk with Sears tomorrow morning, and see if they'll sell the V3000 for that amount. Well, it's pretty unlikely, but worth a shot. Otherwise I'll be happy to grab the S3000. My family room is big, and I don't play games, I really don't care if it's just an old 720p. Have fun everyone!