Last year our Super WM told us that they were going to keep everything under wraps until 5am. We noticed at around 10:30 on Thanksgiving, that people were already hovering. They insured us that nothning would happen until the am when a manager would begin lines at the big items. However, my husband and I did our usual split in the morning around 4 and when he got to walmart people were already in line with their items waiting until 5. We actually heard a few other versions of what would happen in the morning before the later. So basically don't listen to anything they say just hang out in the store until the am:yuck: