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shoptiludrop07

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Posts posted by shoptiludrop07

  1. Someone needs to tell the big wigs at wally world headquarters that viral advertising is a good thing.

    You know the old saying, bad press is as good as any press, press is press.

     

    Now don't you think the population thats heard about this possible legal action will be keeping their eyes on what Wal Mart is doing over the next 4 weeks.

     

    Like what is it they are really going to have on sale ? Must be a bunch of great items ? Must be a great doorbuster sale ?? !!!

     

    If not, then why are they being so concerned with an early leak ?

    See got ya thinking ....... it might just be a form of viral anyway.....

  2. I know of at least one of their competitor's ads thats not printed yet, my husbands company is smaller than WM however they are in the top 5 retailers. He is in Marketing and is very aware of when their ad prints, in fact he is involved with it. Last minute changes he mentioned via a store notice on a price change do not hit the masses as the normal ad and could never turn around the results of being leaked and then beat on a major item.

    I just spoke again about this with my loving husband, he, on the other hand mentioned his chain even if they had the information about WM ahead of time would not be able to react to it as WM buys in such a large volume they are just about un beatable in pricing, so it really would not serve his company to know ahead of time anyway. They do however watch the BF sites weeks in advance as they like to use it as a projection tool.

     

    My 2 cents worth, from the mouth of a marketing retailers exec wife.

     

    Chris

  3. Their competitors' ads have already been prepared and printed, and in some cases their competitors' ads come out BEFORE Wal-Mart's ad. Other than add something at the last minute with a supplementary ad or an in-store flyer, there isn't much they can do this late in the game. And if Wal-Mart's ad comes out on 11/19 like they say it can, that still gives other stores 4-5 days to make last minute changes.

    I know of at least one of their competitor's ads thats not printed yet, my husbands company is smaller than WM however they are in the top 5 retailers. He is in Marketing and is very aware of when their ad prints, in fact he is involved with it. Last minute changes he mentioned via a store notice on a price change do not hit the masses as the normal ad and could never turn around the results of being leaked and then beat on a major item.

  4. Well this comment might not sit well with most people, but what the heck I would assume this thread is for both sides of the story. My husband works in marketing for a large retailer, not the size of WM but he does understand the trade. I let him read these post and he said he can understand why WM and others don't care to have sale items posted early, he mentioned its not about taking away our early awareness of sales it's more about making sure that competition does not have time to adjust their pricing based on seeing others prices. He mentioned that if that were to happen WM or others that leak early could basically lose millions of dollars over it. So right or wrong there's another angle from a marketing person in the trade. I also like to know about the sales early but can see both sides of this.
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