I just spoke again about this with my loving husband, he, on the other hand mentioned his chain even if they had the information about WM ahead of time would not be able to react to it as WM buys in such a large volume they are just about un beatable in pricing, so it really would not serve his company to know ahead of time anyway. They do however watch the BF sites weeks in advance as they like to use it as a projection tool. My 2 cents worth, from the mouth of a marketing retailers exec wife. Chris