I bought it on Monday for $49.99 @ Amazon, thinking it was a great price since Target had it on sale for only $64.99. Wednesday morning, it had gone down in price to $39.99. I had heard Amazon didn't do PAs anymore, but I thought I'd call anyway. Lo and behold by the time I called Wednesday night, it had gone down to $29.99, and since it was a $20 difference, they gave me the PA with no problems. Yay! I had also bought a Flip minoHD camcorder before Christmas, and that had gone down in price as well. I got a $31 adjustment on that.