Ive always felt this way about Kohls BF ads, this doesn't seem out of the norm to me at all. To some, its great... it just keeps them out of my BF stores. I am patiently waiting for Meijer, Walmart, Target and Menards. Hopefully those stores will have a few things that I am in need of this year. :) If not, not a big deal, I will go out and just people watch.