JCPenney files for chapter 11 bankruptcy protection
Posted May 15, 2020 - 2:24 pm
Posted May 15, 2020 - 4:16 pm
Good riddance. JCP had a great business, hired a consultant to attract a more affluent clientele, lost their old customers, and never won over the new ones.
I have no vendors who treat new customers better than old ones.
Most striking, if you look at J.C. Penney over the long term, it seems to me that they have lost their identity. With more than 1,000 stores and great locations in malls across the country, it used to be the department store for middle-income families, especially for men's and women's apparel, children's ware, and home goods. It was particularly well known for home goods and children's ware. And once the family went there, they also shopped for men's and women's apparel, which accounted for almost half of sales. They had a very strong private label program, and to their credit, previous management had worked hard to manage costs and shorten the supply chain. That was J.C. Penney historically.
Posted May 16, 2020 - 2:03 am
Here is the email I received:
JCPenney's CEO Explains How the Company is Positioning for the Future
Dear Valued Customer,
I want to thank you for your continued loyalty to JCPenney as we navigate the unprecedented challenges brought on by the Coronavirus (COVID-19) pandemic. As you well know, the pandemic has changed day-to-day life and created a profoundly different reality.
Retailers have been hit especially hard by this economic environment, impacting our Company's ability to meet financial and operational objectives. That is why JCPenney has chosen to pursue a financial restructuring.
We believe this process will give us the financial strength to weather the pandemic and evolve our business while also reducing our debt and increasing our flexibility to better position JCPenney for the future. This will allow us to better serve you, our valued customer.
I want to assure you: JCPenney is NOT going out of business. JCPenney will continue to be one of the nation's largest apparel and home retailers. Our expansive footprint will still include hundreds of stores across the U.S. and Puerto Rico, as well as our online flagship store, jcp.com.
While our stores have been closed during the pandemic, we are now safely and gradually reopening across the country, based on state and local guidelines. Check here to see if a store near you is open, and for more information on the important health and safety measures we have put in place to help ensure a healthy shopping environment.
We remain dedicated to offering you an inspiring shopping experience with the value and quality you expect in both our stores and on jcp.com. We will continue to provide compelling merchandise and offer new services and innovations, including Contact-free curbside pickup at all open stores.
JCPenney has been part of America's communities for more than 100 years, and we look forward to serving our customers for another 100 years.
Thank you for being our valued customer.
Chief Executive Officer
“The more I know about people, the more I love my dog.” ~ Mark Twain.
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