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Press Release: New Toys “R” Us Experiences, Powered by Target


Brad

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I don't see how 2 stores one in TX and one in NJ are supposed to do anything. I guess they did their homework and are maybe using them to build out the concept.Our local Spirit Halloween is in the old TRU building here this year. Bums me out to go in there.

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The partnership between Target and ToysRus makes sense to me. Target wants to be THE place to shop for toys during the holidays and this will bring more people to their site (which means an increased chance of other sales) and entice more people to sign up for the red card. For ToysRus it’s smart because they don’t have to worry about having the website, store and shipping infrastructure/logistics figured out while they try to break back into the market and update their image. I’m not sure if ToysRus will survive but this seems like a smart move for both sides.
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