Online sales for Black Friday hit $6.22 billion in the US, up 23.6 percent from a year ago and a new record high, according to Adobe Analytics, which tracks e-commerce transactions across 80 of the top 100 US retailers.
Shoppers didn't wait until Black Friday to get started. Online spending on Thanksgiving Day hit $3.7 billion in the US, topping last year's record of $2.87 billion.
And Cyber Monday is still to come. Adobe expects Cyber Monday sales to grow 17.6 percent year-over-year to $7.8 billion.