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Bon-Ton is Back! (sort of)


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#1 mcwalker  OFFLINE  

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Posted Sep 19, 2018 - 11:48 am

I happened on the Bon-Ton web site and found that it had reopened, then searched for news.

 

From one of the articles:

 

The bankrupt Bon-Ton stores and its associated nameplates Bergner’s, Boston Store, Carson’s, Elder Beerman, Herberger’s and Younkers have been relaunched as online retailers.   Indiana-based technology and retail investment firm CSC Generation bought Bon-Ton’s trademarks and various intellectual properties for $900,000 in bankruptcy court, then relaunched the chains online over the weekend [September 16].

Bon-Ton filed for Chapter 11 bankruptcy in February and was unable to secure an investor to continue operating normal business, leading to liquidation beginning in April.  Although Bon-Ton’s stores closed on Aug. 29, CSC Generation is in discussions with landlords about reopening stores in Colorado, Illinois, Minnesota, Wisconsin and Pennsylvania, and plans to recruit former Bon-Ton employees, according to a statement from the company.

“We are sprinting to get as much done as possible before the holidays,” said Jordan Voloshin, co-president of CSC Generation, in a statement. “We hope that our track record of revitalizing retailers reassures Bon-Ton customers that the company is in safe hands.”

CSC Generation was founded by serial technology entrepreneur Justin Yoshimura and in 2017 bought home furnishings company DirectBuy out of bankruptcy. CSC Generation has also bought leasing company LeaseCo and men’s apparel company Killion.
 
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They are also planning to reopen some stores.

 

 

 

 



#2 mcwalker  OFFLINE  

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Posted Sep 19, 2018 - 11:53 am

So the question for this forum is what will they be doing for Black Friday (and will GottaDeal become an affiliate again)?



#3 riven3d  OFFLINE  

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Posted Sep 19, 2018 - 1:29 pm

This is/was being discussed here

 

http://forums.gottad...ose-all-stores/



#4 Brad  OFFLINE  

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Posted Sep 19, 2018 - 1:33 pm

So the question for this forum is what will they be doing for Black Friday (and will GottaDeal become an affiliate again)?

 

I'm sure they'll have some kind of online sale but I wouldn't expect much as far as deals. If they manage to open a handful of physical stores they might have some kind of ad but we're probably talking under 10 stores total. The new owner also said the physical stores will only be open Thursday through Sunday each week, so this is nothing like the old Bon-Ton - different merchandise, different prices, etc...

 

As for being an affiliate, the new owners also own DirectBuy which doesn't have an affiliate program, so I don't have high hopes (and even if they do I don't think anyone will buy anything from the new company). It seems like they want to focus on services like interior design and fashion advice and make their $ from those services rather than offering deals like Bon-Ton used to.






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