Jump to content

Shoppers splurge $1.52 billion online by Thanksgiving evening, up 17%


bigjimslade

Recommended Posts

Makes me wonder how the brick and mortar did for in-store sales this year.

 

For online shopping: According to figures from Adobe Analytics, customers spent a record-high $5 billion on Black Friday alone, compared to $3.34 billion last year. At the time of writing, a 16.5% increase in sales for Cyber Monday is expected by Adobe.

 

However, despite the rise in online shopping, it seems that the slowdown in physical store sales hasn’t been as severe as expected. ShopperTrak said that preliminary data indicate a 1.6% decline in foot traffic to retail stores on Thanksgiving Day and Black Friday, although the decline on Black Friday alone was less than 1%.

  • Like 1
Link to comment
Share on other sites

For online shopping: According to figures from Adobe Analytics, customers spent a record-high $5 billion on Black Friday alone, compared to $3.34 billion last year. At the time of writing, a 16.5% increase in sales for Cyber Monday is expected by Adobe.

 

However, despite the rise in online shopping, it seems that the slowdown in physical store sales hasn’t been as severe as expected. ShopperTrak said that preliminary data indicate a 1.6% decline in foot traffic to retail stores on Thanksgiving Day and Black Friday, although the decline on Black Friday alone was less than 1%.

That's honestly not bad considering how much online went up. There may be hope yet :)

Link to comment
Share on other sites

×
×
  • Create New...