Was going through my archive of Black Friday ads recently (I have a stack around 16" tall from the last 11 years) and thought it was interesting to see how Kohl's has changed (or not changed) their ads since 2006.
- The number of early bird specials went from over 250, to 300, to 400 and to over 500.
- Kohl's Cash went from $10 to $15 in 2011.
- Opening times went from Friday 5am to 4am to 3am, to midnight Thursday, to 8pm, to 6pm.
- Front page deals are pretty consistent: 50% off toys, a few jewelry deals and a couple electronics items.
I'll try to do a few more of these for other stores throughout the next month if there is interest.