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Best Buy eases holiday returns + prediction article


tinkrbel

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Best Buy Eases Holiday Returns, Boosts Ad Spending, CEO Says

 

key points:

Tablet computers and smartphones, expected to be top sellers, as well as headphones and accessories selling for less than $100 will be the focus of higher marketing spending than last year

 

Merchandise purchases from Nov. 13 can be returned through Jan. 24, easing a return policy that required purchases including computers and cameras to be returned within 14 days

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as well as headphones and accessories selling for less than $100 will be the focus of higher marketing spending than last year

yeah, because their markups on those accessories are astronomically high. makes since to try to sucker people into buying them...

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I'm really hoping so. My daughter is bugging me for a tablet but I will not buy a cheap no-name brand. I would rather pay a little more to get a brand name I know and trust.

I am not sold on them, but relatives seem to want them, so if anyone has the capability to hoard, it is Best Buy.
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